Amazon Prime Day might not officially start until Tuesday, July 8, but a couple of outstanding Prime Day TV deals have started earlier than expected. Right now you can get a 65″ LG Evo C4 4K OLED TV for just $1,196.99 or a 77″ LG Evo C4 4K OLED TV for just $1,784.99. Both TVs include free delivery. The LG Evo OLED TV has been our favorite TV for PlayStation for three years running thanks to its outstanding image quality, low input lag, and high refresh rate. Although the C4 is last year’s model, it’s still our top pick over the newer 2025 C5, mainly because the C5 costs $500 to $1,000 more without any kind of improvement to justify the price difference.
Amazon Prime Day Deals on LG OLED TVs Start Today
The C4 is the 2024 model in LG’s mid-range C-series OLED lineup. Compared to non-OLED TVs, an OLED TV offers superior image quality, near-infinite blacks, near-infinite contrast ratio, and near-instantaneous response times. Because of these advantages, the Evo OLED TV excels at displaying 4K HDR content in all of its intended glory. The C4 uses LG’s proprietary Evo panel, which offers higher brightness level and contrast ratio compared to traditional W-OLED TVs (similar to QD OLED panels on Samsung TVs). The LG brand is especially popular because LG OLED TVs have been out for years and benefit from several generations of updates and optimizations.
The LG C4 has all the features you’d want in a gaming TV as well. It has a native 120Hz panel that can be pushed to as high as 144Hz and all four HDMI ports are 2.1 spec for running games in 4K at up to 120fps on a PS5 or Xbox Series X without any tearing. The C4 also supports variable refresh rate (VRR) and auto low latency mode (ALLM). The C4 is also easier to install than its predecessors; the rear cabinet housing is made of a composite fiber that weighs 36 pounds.
How does the 2024 C4 compare to the 2025 C5?
LG recently launched its new C5 OLED TV for 2025. It improves upon the C4 with an updated Alpha a9 Gen8 processor and a higher peak brightness level, the latter of which is the more significant upgrade. Higher peak brightness means the C5 is able to deliver slightly better contrast ratio, slightly wider color gamut, better glare and reflection handling, and greater usability in very bright sunlit rooms. However, these improvements are not worth the current price difference.
Looking for more options? Check out all of the best TVs of 2025.
Why Should You Trust IGN’s Deals Team?
IGN’s deals team has a combined 30+ years of experience finding the best discounts in gaming, tech, and just about every other category. We don’t try to trick our readers into buying things they don’t need at prices that aren’t worth buying something at. Our ultimate goal is to surface the best possible deals from brands we trust and our editorial team has personal experience with. You can check out our deals standards here for more information on our process, or keep up with the latest Presidents’ Day deals we find on IGN’s Deals account on Twitter.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn’t hunting for deals for other people at work, he’s hunting for deals for himself during his free time.
