With July 4th discounts all wrapped up, and Prime Day getting out of the way pretty early this year (running from June 23-26), bargain hunters must now turn their attention to Best Buy’s annual “Black Friday in July” sale.
Best Buy’s 2026 Black Friday in July sale runs now through the end of the day on Sunday, July 26. So, you’ve got a bit of time in which to browse and figure out what’s good and what’s not.
While it typically never renders nearly as many good deals as Black Friday proper, Best Buy’s latest discount sale does bring with it plenty of enticing offers that will likely still please the savvy shoppers amongst us (including myself).
Highlights from the sale, at least for me, include deals on notable LEGO sets, including some that are retiring at the end of the month, such as the LEGO Super Mario World Yoshi 71438 set, now down to $90.99.
Though LEGO’s website doesn’t have a ‘Retiring Soon’ tag on it right now, this is still heavily rumored. Plus, if you grab it now, it’s even cheaper than the price we saw during Prime Day, which is a huge bonus.
Other LEGO highlights in the sale include the Star Wars Acclamator-Class Assault Ship and the Marvel Avengers: Age of Ultron Quinjet,
For those after the best video game deals, you can score the likes of Assassin’s Creed Shadows for $29.99, Sonic x Shadow Generations for $24.99, MGS Collection: Vol. 1 for $19.99, Metaphor ReFantazio for 24.99, and plenty more as well.
There are also deals live across accessories, laptops, Apple products, appliances, cell phones, headphones, and loads more for deal hunters to check out.
Robert Anderson is IGN’s Senior Commerce Editor and resident deals expert on games, collectibles, trading card games, and more. You can follow him @robertliam21 on Bluesky.
