If you're planning out a PC build and have been hoping to get one of the new Nvidia Blackwell graphics cards at a reasonable price, this might be the best opportunity you'll get in the near future. Amazon is offering a brand new, retail boxed ASUS PRIME GeForce RTX 5070 12GB graphics card for just $578.10 with free shipping, making it the least expensive readily available 5070 GPU I've seen so far in 2026.
Update: Price keeps going up little by little.
ASUS PRIME GeForce RTX 5070 12GB OC Graphics Card for $578
The GeForce RTX 5070 is the best Nvidia card for 1080p and 1440p gaming and by itself this card retails for $600 (although generally it's higher these days). It's also powerful enough to run most games at 4K, although at that point you'll see noticeable gains jumping up to a 5070 Ti. Compared to the previous generation GPUs, the RTX 5070 offers a slight performance improvement over the RTX 4070 Super, which was and still is an excellent GPU. The fps gain is greater in games that support DLSS 4.5 with multi-frame generation. Check out our RTX 5070 review. The ASUS PRIME model features a slim 2.4-slot triple-fan cooling system (hence the "SFF-Ready" moniker) and a slight overclock.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself during his free time.
