Samsung Galaxy Unpacked 2026 happens at 1PM EST / 10AM PST, and while I don’t know exactly what the company has to show this year, it’s probably going to be the Samsung Galaxy S26 lineup.
Every year, Samsung kicks things off early with an Unpacked event where it shows off its new lineup of flagship phones. And while we’re almost in March right now, it’s pretty safe to assume that this is going to be that Unpacked – even if it’s a month later than it’d usually be.
If you want to watch along, you can tune in on Samsung’s YouTube channel or on its website, or you can just stay tuned here, and I’ll keep this article updated with Samsung’s announcements as they happen.
Samsung Galaxy Unpacked 2026 Live Blog
1:00PM: And here we go! Samsung Unpacked has officially started. Get ready to see whatever it is Samsung has to offer this year. The company spent most of the time leading up to the actual show talking about how it’s helping the world, so expect that same energy throughout the showcase here.
12:50PM: Samsung is apparently using the Olympic Games to showcase its technology. Really, it just looks like the phones are being used to film backstage footage. Although, there were a couple rigs shown that have a Galaxy phone clamped under a professional camera – maybe they’re shooting on both?
And of course, Samsung is using this spot to promote AI features, especially live translation – which is actually pretty useful.
12:45PM: 15 minutes out from Unpacked officially starting, Samsung’s stream just reiterated the company’s dedication to using recycled materials, especially in its packaging.
12:30PM: Unpacked officially kicks off in about 30 minutes. While this is an annual show, and I have a pretty good idea of what the new Galaxy phones will be able to do, I’m still excited to see what they can do. I’m pretty sure the phones are going to lean pretty heavily into AI, too.
What to Expect From Samsung Galaxy Unpacked 2026
It’s pretty safe to assume that beyond the Galaxy S26 – in, presumbly, a range of incarnations – Samsung will have an extra thing or two for us at the show. While there have been rumors about a new wide form factor for its foldables, those are usually saved for the company’s summer Unpacked event. Instead, the extras will probably be some sort of wearable.
Samsung refreshed its Galaxy Watch in July, alongside the Galaxy Z Fold 7, so it’s probably too early to get the Galaxy Watch 9. Instead, the Galaxy Buds 3 Pro launched all the way back in summer 2024, so it’s much more likely that those are going to be refreshed.
In fact, a store listing was leaked recently, which shows Galaxy Buds 4 and a Galaxy Buds 4 Pro at $179 and $249, respectively. That’s about the same price as the Galaxy Buds 3 and 3 Pro, so it’s looking rather likely that the Buds 4 are going to be at today’s event.
It’s always possible that Samsung has some secret third thing up its sleeve. For example, we might see the chaebol announce a followup to the Galaxy S25 Edge that came out last Spring, but I’d be very surprised if Samsung didn’t just kill that off – it wasn’t exactly well-received.
Jackie Thomas is the Hardware and Buying Guides Editor at IGN and the PC components queen. You can follow her @Jackiecobra
