The Target Black Friday Sale has kicked off in earnest with some major sneak peek discounts we've all been waiting for on Nintendo Switch and PlayStation 5 consoles, peripherals, and video games. But that's not all. Pretty much everything in Target's publicized ad scan has gone live, including Meta Quest VR headsets, LEGOs, board games, toys and more. Many of these deals are priced lower than every other retailer. They all expire on Friday, November 29.
Target is one of my favorite one-stop shopping sites, both in-store and online. Its prices are very competitive, its return policy is generous, and it has plenty of retail locations so that buying online and picking up in-store is a convenient option. Target offers great exclusive discounts via its Target Circle membership, and best of all, joining is free. There is a paid upgrade that's worth it for regular Target shoppers, and it's on sale for Black Friday as well.
Apple AirPods Pro for $153.99
The best Black Friday AirPods deal has arrived, and it's better than I predicted. Target is offering the second generation Apple AirPods Pro wireless noise cancelling earbuds for only $153.99. This is the lowest price I've seen all year long and it's very unlikely to drop further. This discount brings the price down to the same level as the Apple AirPods 4 with noise cancelling. Between the two, the AirPods Pro is still Apple's best earbuds because it offers better sound quality and better noise cancellation performance.
Up to $150 Off the Ray-Ban Meta Wayfarer Smart Glasses
The Meta Wayfarer glasses are certainly an intriguing device, but many of you might not be lured in by the $300 price tag. What if I told you that you could get it for $60 less and Target will even toss in a bonus $90 Target gift card? If you're a regular Target shopper like myself, that's essentially as good as cash. These Wayfarer glasses are an influencer's dream; they have a built-in camera and speakers so you can take videos and photos without every reaching for your phone.
Buy a Meta Quest 3S VR Headset, Get $75 Gift Card
If you thought the Meta Quest 3S was attractively priced at $299.99, well, this deal will blow your socks off. Target is now throwing in a bonus $75 gift card. The Quest 3S adopts many of the same features of the Quest 3, like the new Touch controllers, the upgraded SnapDragon APU, and full color AR passthrough. In his 9/10 Quest 3S review, Gabriel Moss wrote that "raw processing power, full-color passthrough, and snappy Touch Plus controllers make the Quest 3S a fantastic standalone VR headset that also brings entry-level mixed-reality gaming to the masses for – arguably – the very first time."
Black Friday Nintendo Switch Deals
The Nintendo Switch holiday bundles were already a pretty good deal. For the cost of the Switch console, you were also getting Mario Kart 8 Deluxe and a one-year Nintendo Switch online membership. For Black Friday, that's not good enough. So, starting now, Target is taking an extra $75 off both bundles: The Switch OLED bundle is marked down to $275 and the Switch bundle is down to $225. It's refreshing to finally see a better Switch deal after years of the same thing.
Update: The Switch console deals have been removed from the site. We expect them to return on Black Friday.
More Nintendo Switch Games Under $40
In addition to Tears of the Kingdom, plenty of other Nintendo Switch games have broken past the traditional $39.99 "sale price" barrier, including the 10/10 "Masterpiece" Super Mario Odyssey, the cat-tastic Super Mario 3D World + Bowser's Fury, the idyllic Animal Crossing: New Horizons and my kids' favorite, Kirby and the Forgotten Land. Up to now we haven't seen many deals on Switch games at all for Black Friday, so we're glad to see the floodgates opening.
Black Friday PlayStation Deals
Sony's Black Friday PlayStation deals all went live on Friday, November 21. Target is one of Sony's major authorized resellers and the massive price drops I've seen on PS5 Slim console bundles, DualSense controllers, PS VR2 headset, and video games are all available on their site.
Star Wars Outlaws for $39.99
For those of you who have been patiently holding out on the $49.99 Star Wars Outlaws offer, kudos to you. Target will slash the price to $39.99 on Sunday and that will be the time to strike. This is a good time to get into the game since Ubisoft and Massive Entertainment recently deployed a massive update bringing a host of performance and gameplay enhancements, a range of visual improvements, and bug fixes to the open-world sci-fi game on console and PC.
More PS5 and Xbox Video Game Deals
Target just unloaded a bunch of games for sale. The best deals are on the exceedingly adorable Astro Bot for $49.99, or the gorgeous Stellar Blade for $49.99. If you're a sports gamer, pick up the latest NBA 2K25 game for only $29.99.
Target isn't the only retailer with games already on sale. For more deals on video games sorted by individual platform, check out our best Black Friday deal guides for PlayStation 5, Nintendo Switch, and Xbox Series X.
Target Small Appliances, Personal Care, Vacuums, and More
Since Target is a one-stop shopping site, it makes sense that their Black Friday Sale extends beyond gaming and tech. Here are the best deals I've seen so far on small appliances, personal care products like hair dryers and toothbrushes, vacuum cleaners, and other convenient necessities that everyone – gamers included – might find useful. Although air fryers are all the rage these days, I bought my Instant Pot pressure cooker over ten years ago and still use it weekly.
MEGA Showcase Microsoft Xbox 360 Collector Building Set
One deal you might have missed is this really awesome MEGA Microsoft Xbox 360 Collector Building Set. It's normally $150 but there's a 50% discount for Black Friday that drops it to only $74.99. The MEGA Microsoft Xbox 360 Collector Building Set is a buildable 3:4 scale replica of the Xbox 360 console with a brick count total of 1,342 pieces (5.5 cents per brick). The details in this build are, frankly, incredible, and include interactive elements, lighting effects, and the coolest accessories. This is such an interesting product that I wrote up a dedicated Black Friday article just for this deal.
75" Westinghouse 4K Roku TV for $399.99
This is easily the best TV deal in Target's ad scan, which is why it's on their front page. Target will drop the price on this Westinghouse TV from $499.99 to $399.99, making it one of the least expensive 75" TVs we'll see for Black Friday. Aside from the absolutely gigantic screen size, a native 4K resolution, and 60Hz refresh rate, this TV also features the Roku smart interface. I personally prefer Roku over Fire TV or Google TV because it's more intuitive to use.
65" Hisense 4K Smart TV for $254.99
Need an inexpensive TV that gets the job done? Look no further than this Hisense A6 Xumo TV. This is currently the least expensive 65" TV deal for Black Friday and has a good chance of staying that way. At this price you're getting a pretty barebones TV, but it has all the important essentials, like a generous 65" TV screen size with a native 4K resolution panel, built-in speakers, and an integrated Xumo TV smart interface. If you would rather use a smart interface that's more familliar to you, you can pick up a Fire TV Stick 4K for $21.99 or a Roku Ultra LT for $34.
Black Friday Apple Deals
Target is an excellent site to source your Apple Black Friday deals. They've marked down the entire assortment of Apple devices, including iPads, Apple Watches, AirPods, and more. Many of them are at the lowest prices of the year, although at this point it won't hurt to wait just a few days long and see if Target decides to move the needle just a little bit more.
Up to 50% Off Board Games
Target's online storefront has a great assortment of board games, definitely much broader than the selection you'll find in its retail stores. Some of these board games are on sale right now with discounts of up to 50% off, and I expect more board games deals to be added to the list. Board games are always a great gift for anyone who enjoys gaming with friends.
Asus ROG Ally for $349.99
Target has dropped the price of the Asus ROG Ally Z1 gaming handheld PC to only $349.99 after a $150 discount. This is currently the least expensive cost of entry to the world of gaming handheld PCs. The ROG Ally runs off Windows 11. The benefit compared to the Steam Deck, which runs off SteamOS, is that the ROG Ally is compatible with pretty much any Windows-based game client, including Steam, Battle.net, Xbox Games Pass, Epic Games Store, GOG, Ubisoft Connect, and more. That makes it more attractive to gamers who like to play games that aren't available on Steam.
Free Pair of Slippers
Target Circle 360 exclusive
Who doesn't love a good ol' freebie for Black Friday? Target is offering a free pair of fuzzy wuzzy Target Adult Bullseye Slippers for Target Circle 360 members. These slippers normally cost $15, so if you sign up for the membership at the promotional price of $50, you're already a third of the way towards getting your money's worth!
Free Air Wick Scented Oil Air Freshener
You don't need to be a Target Circle 360 member to get this freebie. Target is offering a single pack of the Air Wick Scented Oil Air Freshener, with warmer included, for free after you clip the $4 off Target Circle coupon. Supposedly it lasts for 60 days, and you can easily top it off with Air Wick refills. I much prefer this over scented candles because it doesn't leave soot residue everywhere.
Up to 40% Off LEGO Sets
LEGOs are one of the best gift ideas for the holidays, so LEGO deals get snapped up pretty quickly during Black Friday. Target is advertising select sets for up to 40% off. We've added all of the ones that are shown in the ad scan that have been discounted, but expect to see even more sets on sale in the coming days.
Buy 2, Get 1 Free on Books, Movies, and Music
Starting now, Target Circle members will be able to buy two books, movies, or music and get a third free. Some examples include the kids' favorites Percy Jackson or Dog Man book series, the recently released Inside Out 2 on Blu-ray or 4K Ultra HD, or vinyl from superstars like Sabrina Carpenter or Taylor Swift. I'm personally hoping to fill out my Lord of the Rings library collection for this round of Black Friday.
Thanksgiving Meal for Under $20
Who says Thanksgiving get-togethers have to be expensive for the host? Target is offering enough food to provide for a Thanksgiving meal for four for under $20. The list includes a 10lb turkey, potatoes, cranberry sauce, stuffing, gravy, cream of mushroom soup, and green beans. This deal is already live.
50% Off Target Circle 360 Membership
Like Amazon and Walmart, Target has its own paid membership that offers great perks in addition to the great deals you are entitled to as a Target Circle member. The Target Circle 360 membership normally costs $100 per year, but the price drops to $50 for Black Friday. Exclusive perks include free two-day shipping with no minimum, free same-day delivery on orders over $35, delivery to other addresses, and an additional 30 days added to your return window.
30% Off Apple iPad Air
Update: This deal has been removed from the site. We expect it to return on Black Friday.
Target has the 5th generation iPad Air 10.9" M1 tablet for only $359.99 after you clip a Target Circle coupon. That makes it $240 cheaper than the current gen 2024 model and one of the best Black Friday iPad deals I've seen. This is still a very relevant tablet in 2024; the Apple M1 chip is more powerful than the A14 Bionic chip in the newest iPad and the A17 Pro in the newest iPad Mini. It features a 10.9" 2360×1640 Retina display with True Tone and P3 wide color and USB-C.
$320 Off Apple Watch Ultra
Update: This deal has been removed from the site. We expect it to return on Black Friday.
Target is offering a brand new Apple Watch Ultra (1st gen) for only $479.99 after you clip the $320 off Target Circle coupon. This is Apple's best watch, with a titanium case that's more rugged and corrosion resistant than the softer aluminum casing found in most Apple Watches. Pure titanium (not titanium "coated") metal is considerably more expensive and is one of the main reasons why the Apple Watch Ultra commands a high price tag. The size of the case is also larger at 49mm (compared to 41mm-45mm for the Series 8). Other upgrades over the Series 8 include a brighter display protected by a scratch resistant sapphire crystal face, a precise dual-frequency GPS, beam-forming triple microphone array, dual speakers, up to 36 hours of battery life, up to 100m (300ft) of water resistance, a customizable physical action button next to the crown, and a built-in Oceanic+ app that literally puts a dive computer on your wrist.
When Is Black Friday 2024?
We’re in the home stretch: Black Friday falls on November 29 this year. All month long, retailers have been rolling out sales, ramping up to massive discounts on Black Friday and through the weekend into Cyber Monday. There are already some fantastic deals available on PS5 consoles and controllers, video games for all platforms, AirPods Pro, and tons more.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself during his free time.
