The price of the rumored iPhone 17 Air — the thinnest phone in Apple's upcoming iPhone 17 lineup — remains uncertain in the wake of conflicting reports.
There's a lot of buzz around the iPhone 17 Air, which is reportedly set to replace the Plus model of this year's iPhones. But its cost remains a mystery, with different sources offering different expectations of what iPhone users can expect to pay for this ultra-thin device.
Reported leaks from TrendForce say the iPhone 17 Air will launch at $1099, a notable increase over last year's iPhone 16 Plus, which launched at $899. Meanwhile, earlier this week, 9to5 Mac reported on JPMorgan's expectations that the iPhone 17 Air is likely to remain at $899 or, at most, see only a minor price increase to $949.
Despite its 6.6-inch display, the iPhone 17 Air is anticipated to be only 5.5mm thick, making it the slimmest iPhone ever released. Coupled with the fact that it's also likely to be the most lightweight modern iPhone at around 145g, it's clearly aiming to earn its "Air" moniker. Glancing at these features alone, it makes sense that the iPhone 17 Air could see a price increase over last year's Plus model — but things aren't quite that simple.
If all the rumors about the iPhone 17 Air turn out to be true, Apple could be making some notable trade-offs to achieve a thinner form factor, such as a smaller battery and only a single camera on the back of the device. With these things in mind, it's possible the company could opt to maintain the same price as the iPhone 16 Plus to avoid bringing quite as much attention to what many could perceive as drawbacks to this refreshed design.
So, for now, it seems no one can quite nail down what to expect from the iPhone 17 Air's price — but at least we don't have long to wait for answers. We'll learn more about what's in store for the entire iPhone 17 family when Apple announces the devices at its reveal event on Tuesday, September 9 at 10 am PT. If you're eager to see what's in store, you can watch the event on YouTube. If previous release dates for iPhones are anything to go by, you'll be able to preorder the new phones next week.
