Star Wars Outlaws Flopped Because the Brand Itself Was 'In Choppy Waters,' Ubisoft CEO Says

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Ubisoft CEO Yves Guillemot has chalked up Star Wars Outlaws' lackluster performance to the "choppy waters" of the sci-fi saga's fandom.

Addressing shareholders at a recent Q&A, Guillemot didn't reflect on the game's own performance issues, bugs, or complaints about repetitive gameplay, instead saying: "Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters."

I's true that the Star Wars brand has taken a bit of a battering of late, with a middling reception to Star Wars: The Rise of Skywalker and lower-than-hoped viewership of various Disney+ spin-offs like Book of Boba Fett and The Acolyte. But attributing Outlaws' mixed reception to broader issues with the fandom has raised a few eyebrows among fans for feeling slightly reductive.

Guillemot did not make note of the game's own technical problems on arrival, for example. IGN's own Star Wars Outlaws review — in which we awarded the sci-fi game a "Good" 7/10 — highlighted repetitive combat and "a few too many bugs at launch."

Furthermore, the game was mired in controversy when Ubisoft was accused of "pushing an agenda," resulting in "polarized comments" around the developer/publisher and the game long before the game released.

Star Wars Outlaws got its first story expansion in May with the release of the A Pirate’s Fortune DLC on PlayStation, Xbox and PC. A Pirate's Fortune gives players the chance to join forces with Hondo Ohnaka, head of the Ohnaka Gang. Hondo will be a name familiar to Star Wars: The Clone Wars fans and readers of the 2017 comic book series Star Wars: Darth Maul, and has even done time as one of the animatronic characters at the Star Wars: Galaxy's Edge attraction. This time around he'll be Kay's ally as she takes on Stinger Tash and her gang, the Rokana Raiders, checks out a mysterious tomb and does some smuggling for the Miyuki Trade League.

Star Wars Outlaws is getting a Nintendo Switch 2 release on September 4.

Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at BlueSky.

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