Xbox Boss Says a Mass Audience Can’t Afford ‘Thousands of Dollars’ to Spend on a Next-Gen Console, So Microsoft Must ‘Look at New Business Models’

The spiralling cost of new and existing consoles will require “radically different business models” over the coming generation, Xbox boss Asha Sharma has said. Speaking to Fortune, Sharma acknowledged the increasing price of existing hardware and components — fuelled by global crises and the rise of AI — and said […]

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