Prime Day is one the best days of the year to score huge discounts and make the most of your Amazon Prime membership. The annual summer sale discounts thousands of items, with lightning deals each hour that you won’t want to miss. It’s one of the biggest sales events outside of Black Friday deals, with many companies even outside of Amazon offering exclusive discounts you’ll only find on Prime Day.
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The giant sale is exclusive to Amazon, and we have found that most of the best deals will be found there. However, some retailers like Best Buy offer competing sales around the same time as Prime Day and we’ve found that those are sometimes even better. Below, we’ve compiled everything you need to know about Prime Day 2024. Whether you’re searching for deal categories or competing sales, our years of experience covering Prime Day can help guide you to savings.
When Is Amazon Prime Day 2024?
Amazon Prime Day 2024 will be held on July 16-17. Based on previous years, we expected Prime Day 2024 to fall sometime during the second week of July. The two-day event was held from Tuesday, July 11 to Wednesday, July 12 last year, so we were guessing it would be July 9-10 or July 16-17. It has since been confirmed to be line up with our second guess, so Prime Day will run from 12:01 AM local time on July 16 to 11:59 PM on July 17. Walmart also recently announced that it will be offering a rival Prime Day sale on July 8-11.
Are There Any Early Prime Day Deals?
Although Prime Day isn’t until later in the month, Amazon is already offering various early Prime Day discounts ahead of the event. Some of these deals are part of the various 4th of July sales circulating the web, but you’ll also fine discounts on Fire TVs, Audible subscriptions, and various other Amazon devices. You can expect more early Amazon deals to arrive when the Walmart Prime Day sale drops next week.
What About Prime Day 2?
Amazon Prime Day 2 is also held later in the year before Black Friday. This second big deals event started in 2022 and continued last year in 2023. This year, we expect to see Prime Day 2 once again, most likely in October. Like July’s Prime Day, this one will also likely take place during the second week of the month. While this October Prime Day isn’t as good as Black Friday, it is still worth browsing if you’re looking for deals.
What Prime Day Deals to Expect This Year?
There’s no shortage of deals on Amazon Prime Day, as new products will be discounted each hour with various limited-time lighntning deals. We know for sure based on past experiences that Prime Day 2024 will offer some of the best deals you can find on TVs, kitchen appliances, Apple products, vacuums, and more. We’ve based our categories off of previous Prime Day sales, so expect these to be in line with 2024’s event on July 16-17.
Video Games
There a quite a few great times to buy video games throughout the year, and Prime Day is absolutely one of them. Although you might not find discounts on major consoles during the sale, there are sure to be plenty of deals on popular games on the Nintendo Switch, PS5, and Xbox Series X. The Steam Summer sale will also likely be around this time, making it a good season for PC games going on sale as well. While Prime Day has not yet arrived, Amazon has already started offering free PC games for Prime members ahead of the event.
Subscriptions
Although Amazon is known for being the largest online retailer, they also have a wide variety of subscription services they own. Prime Day is usually a great time to find discounts on streaming services via Prime Video, or even just longer free trials of Audible and Kindle subscriptions. Amazon is already offering a few free subscriptions for Prime members to access before Prime Day even begins.
VR Headset Deals
Although you likely can’t expect any sort of discount on the Meta Quest 3 or the Apple Vision Pro on Prime Day, you should be able to find a pretty good deal on a VR headset. The biggest price cuts have usually been Meta Quest 2 deals, and with the recent price drop of that product you can likely expect even lower prices this year.
TVs
Last year, Amazon discounted multiple quality OLED TVs for Prime Day. We expect to see similar deals this year, alongside great deals for anyone looking for a new gaming TV. You can expect to see TVs of all sizes on sale, from as small as 32 inches to as large as 85 inches. With Prime’s free two day shipping, your brand-new discounted TV can arrive just days after the big event. All in all, it’s one of the very best times to buy a TV outside of Black Friday and Super Bowl season.
Kitchen Applicances
Any appliances for the kitchen are always a safe bet for Prime Day sales. This includes mixers, air fryers, microwaves, and more. In prior years, Prime Day has also offered fantastic deals on coffee makers, with hundreds of dollars worth of savings at times. Overall, if you’re in need of new kitchen equipment, Prime Day is one of the best days of the year to save some cash.
Apple Products
Apple products are always a safe guess for Prime Day. We expect to see AirPods Pro discounted, alongside AirPods Max and other Apple headphones. Additionally, it’s likely Amazon will discount a few iPad models, which makes Prime Day a perfect time to pick up a new device before the Fall.
Vacuums
Vacuums are a hot item every Prime Day. This includes both stick vacuums and robot vacuums, which are great for any household. Big name brands like Dyson and iRobot tend to show out for Prime Day, so we expect to see some quality deals from notable brands this July.
Laptops
Since laptop manufacturers release new models each year, laptops are a staple in the Amazon Prime Day sales event each year. Some of the best gaming laptops and newest models can be bought on sale during Prime Day, which can save you hundreds of dollars. We expect to see popular brands like HP, Lenovo, Dell, and MSI offer laptops on sale. Prime Day is one of the best times to buy a laptop both seasonally and because of deals.
PC Accessories
Prime Day will also be a great time to buy PC accessories. You can pick up a new headset or one of the latest PC cases for your desktop PC at a steep discount. This also goes for Steam Deck accessories like docks, controllers, and chargers.
LEGO Sets
Amazon is one of the best places to buy Lego bricks online, and Prime Day is one of the best times to buy LEGO sets every year. There will most likely be some massive discounts on some of the most expensive LEGO sets on the market, and you can even expect some of the cheaper LEGO sets to get discounts during that time.
School Supplies
Considering it takes place during summer break, Prime Day is undoubtedly a great time to find discounts on back-to-school supplies. This includes things like clothing, writing utensils, and backpacks that will all receive discounts during this time. If you’re hoping to find a cheap Pokémon backpack for your kids, this is the time to do it.
Gaming Consoles
Although the video game console deals don’t tend to be as good as Black Friday, you can still expect to find some pretty decent discounts on gaming systems during Prime Day. It’s one of the best times to buy a PS5, a Nintendo Switch, or an Xbox console and usually coincides with other summer sales from those publishers.
Gaming PCs
The summer is arguably one of the best times of the year to buy a gaming PC or build one yourself. Black Friday tends to have better prices on the PC components themeselves, but retailers like Amazon and Walmart will always have solid discounts on budget gaming PCs during the summer months. This is especially true during Prime Day when Amazon tends to discount brand slike CyberPower and Asus.
What Deals Not to Expect This Year
Prime Day does not discount everything, though. One of the biggest categories, new video games, tend to not be on sale during the big event. Unlike Black Friday, where all the new 2024 releases will be heavily discounted, Prime Day might have a few small discounts here and there on older games, but nothing susbtantial will likely go out for this sale.
Additionally, the same can be said can usually be said for consoles. The best PlayStation 5 and Xbox Series X|S deals are usually saved for the holiday season, so don’t expect to find record low prices on a PS5 Slim bundle or the PlayStation Portal. The same can be said for Nintendo Switch and other gaming PC handhelds like ROG Ally and Steam Deck.
What Other Retailers Have Prime Day Sales?
While Prime Day is exclusive to Amazon, other retailers have begun holding sales of their own in recent years. These sales are meant to be a counter to Prime Day, offering sweet discounts you won’t find at any other time of the year except Black Friday.
Best Buy
Best Buy has held the 4th of July sale for the past few years to compete with Prime Day. This event has a focus on TVs, Apple products, laptops, and more. You might even find home theater systems at a discount, which can be a great addition to your living room or media room. This sale will take place right around July 4, so keep an eye out.
Walmart
Walmart has a similar 4th of July sale that lasts for the first week of July, but this year the company has decided to move it closer to Prime Day. Walmart recently announced its sale will be taking place on July 8-11 this year. You can find deals on TVs, outdoor furtniture, kitchen appliances, and even the latest headphones. The company also held the “Holiday Kickoff” sale to coincide with Prime Day 2 last year, which allowed customers to get a head start on holiday shopping.
Target
Target has also consistently offered a Prime Day counter sale during the same times as Amazon that has previously been called Target Deal Days. The sale is primarily for Target Circle members and includes a number of discounts on tech, toys, and groceries. You can check out last year’s full ad for more details.
Are There Any Good Sales Before Prime Day 2024?
There are actually a few upcoming sales events happening before Prime Day this summer. The next major sale prior to Prime Day is 4th of July sales, which are actually happening right now. While some retailers use this holiday to offer competing Prime Day sales, this sales event has an outdoor focus with games like cornhole, indoor golf, and more available at a discounted price. You’ll also be able to find TVs at discount, especially since July marks halfway through the year.
There’s also the Steam Summer Sale, which starts on June 27 and runs through July 11. This is a great one to shop if you are specifically looking for discounts on PC games.
