New AirTags have dropped. Rather than announcing AirTags (2nd Generation) in a press conference, Apple issued a quiet press release to let the world know a new model of the “item finder” is coming soon. The new AirTags cost the same as the original ones, and they’re now available to order at Amazon. You can get a single for $29.99 or a pack of four for $99.99. They’ll be delivered starting February 11.
Apple AirTag (2nd Generation)
In tech terms, the new AirTags are effectively a spec bump over the originals. The chief differences are that AirTags (2nd Generation) have “more powerful Precision Finding,” longer Bluetooth range, and a louder speaker. These are all things that make the coin-sized devices better at the one thing they’re designed to do: help you locate something you’ve lost.
Apple says the enhanced Precision Finding capability lets you find items up to 50% farther away than the previous AirTag model. This is possible because AirTags 2 use the second generation of Apple’s Ultra Wideband chip, which is also used in the latest iPhone and Apple Watch models. It uses haptic, visual, and audio feedback to help you find what you’ve lost.
The Bluetooth chip in the new AirTags has also been upgraded to work from father away. And thanks to a new internal design, AirTags 2 are 50% louder than the previous model, which lets you hear the chime from up to twice as far away.
Physically, the new AirTags are nearly identical to the previous generation. They’re the same size and shape, so they’ll fit in any compatible keychains or other accessories you already own. They even cost the same as the previous model (though original AirTags are now discounted on Amazon — you can get a 4-pack for $69.99).
Save 29% Off 1st-Gen AirTags
The idea behind AirTags is that you put them in things you don’t want to lose. You can put them in a keychain so you don’t lose your keys. You can put them in a purse or instrument case. You can put one on your bike, in case it gets stolen. You can put them in your luggage when you travel, so you can locate your bags no matter where in the world they end up. You can even put them in a wristband so you don’t lose your kid at Disney World or the ski resort.
Also, if you buy them at Apple, you can get free personalized engraving on them, for what that’s worth. Maybe put your phone number on them so anyone who finds what they’re attached to can call you? I don’t know.
Chris Reed is a commerce editor and deals expert for IGN. He also runs IGN's board game and LEGO coverage. You can follow him on Bluesky.
