Amazon first kicked off its Black Friday sale last Thursday, and some of the best discounts went live right away (check them out here). Not all of the discounts dropped all at once, though. Amazon has slowly been including new price drops all week long as competing online stores set their own sales live. And now that we’ve finally reached actual Black Friday weekend, the final deals have arrived for the 2025 sale. At least until Cyber Monday arrives with more.
There are quite a few new price drops at Amazon today and most of the best discounts are still available. The main exception to that is physical video games at Amazon has been mostly cleared out after the Nintendo Switch and PlayStation sales went live last weekend. I’d recommend just diving into the sale yourself, but I’ve also highlighted some of the best new deals available starting today.
New Black Friday Deals at Amazon
Amazon has is still rolling out its new Black Friday deals for Saturday, so I’m actively finding all of the price drops as they arrive. The deals you’ll want to jump on right away are the new price drops on LEGO sets from yesterday which will potentially sell out quickly. The LEGO Jazz Club set is already out of stock. There’s also a ton of new Black Friday book deals, but those will probably stay in stock all weekend long.
New LEGO Deals
Amazon has added a bunch of new LEGO sets to its sale today, likely because the actual LEGO Store Black Friday sale starts today. Target has also dropped a new 40% off LEGO sets sale today.
Neither of these can really compete with LEGO’s U.S.S Enterprise set launch, but the discounts are still quite good today.
New Book Deals
Amazon has had box sets on sale all week long, but the latest price drops are great new additions. There’s a nice mix of fun gift sets for kids, like the Where’s Waldo Ultimate Collection, as well as giant Lord of the Rings tomes for the more adult crowd. If you’re looking for a good gift for a reader in your life, I’d suggest checking these out. Many of these are also eligible for Amazon’s “3 for 2” sale on movies and vinyl as well.
More New Deals
Outside of books and LEGO sets, Amazon has quite a few other discounts going live today or that just went live last night. I’m gathering all of the notable price drops I’ve been able to find right here.
How to find new deals: The easiest way to find new price drops is to utilize an Amazon price tracker. I use CamelCamelCamel every day to find the most popular new deals in every category.
Top Amazon Black Friday Deals Today
Both the Kindle Paperwhite and Kindle Colorsoft have dropped to the lowest prices we’ve seen all year as well, making it a great time to pick up one of the best reading tablets if you don’t already have one. Amazon is also running a $0.99 for three months deal on Kindle Unlimited subscriptions as well, but the discount is only available for those who haven’t recently had a subscription.
And if reading isn’t really something you have time for right now, the classic Audible deal has returned and you can get that service for only $0.99 per month for the first three months. I’d definitely recommend trying that out, even to just listen to the new full-cast Harry Potter Audiobook, which I thought was actually really good.
Apple Deals at Amazon
We’re also seeing the lowest price ever on multiple AirPods models, and good deals on MacBooks and the latest iPads as well. It’s unlikely that prices will drop any lower than they are, even though Apple has officially kicked off its own Black Friday promotion today.
Amazon Has a Switch 2 Bundle in Stock
There aren’t any Nintendo Switch 2 console deals this year, so your best option is the bundles that already exist. The Pokemon Legends: Z-A bundle is out of stock pretty much everywhere already, but you can still grab the Mario Kart World Bundle at Amazon as of today.
There’s a Ton of 4K Movies on Sale
Amazon is one of the best places to buy 4K Movies online and Black Friday is the best time to do it. We’re seeing price drops on a bunch of popular new releases, like Superman, as well as proper box sets like Lord of the Rings. These are the best 4K and Blu-ray deals available anywhere right now.
Looking for anime instead? Check out all of the best anime Blu-rays on sale for Black Friday today.
Board Game Deals
Amazon has the best selection of board games on sale anywhere right now. Our commerce editor Chris Reed has sorted through all of them and pulled out only the best Black Friday Board game deals right here.
When Does Amazon Black Friday End?
Amazon’s Black Friday and Cyber Monday sales are pretty much the same thing. With that being said, we know that both sales will officially end at midnight PST on December 1. Most of the Black Friday deals that don’t go out of stock before Monday will still be live then too, but you can also expect more Amazon deals on actual Cyber Monday.
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