Apple’s just-announced iPhone Pocket accessory has been mocked over its $230 price point and threadbare nature — which has been described as simply being a ribbed fabric “sock.”
The high-fashion holder is described by Apple as a “beautiful way to wear and carry iPhone,” born out of a collaboration with designer Issey Miyake — who previously created some of late Apple leader Steve Jobs’ famous turtleneck sweaters.
But the response to iPhone Pocket has not been kind, with the overwhelming amount of feedback online suggesting that the accessory is emblematic of Apple’s ability to create products that fans will pay over-the-odds for — even those made out of fabric.
“Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at Issey Miyake,” Apple wrote in its product description. “The design drew inspiration from the concept of ‘a piece of cloth’ and reinterpreted the everyday utility of the brand’s iconic pleated clothing.”
Apple says the iPhone Pocket is compatible with nearly all iPhone models, which is perhaps unsurprising as it is just a fabric bag you shove your smart device in. However, some Apple fans have sounded alarm that signalling you’re carrying a smart device — and can also afford a high-end holder that comes in brightly-colored designs — might only invite those looking to steal a phone.
“No zip, no structure and considering how many thefts of iPhones there are these days… no security?” wrote one social media user in response, as noted by BBC News. And then there’s the look of it, which is, well…
The new Apple iPhone Pocket! 😂🤦♂️ pic.twitter.com/bZM59K0MAd
— Erik Richter (@ErikJRichter) November 11, 2025
iPhone Pocket is designed as limited-edition release, and available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black colors. A version with a short strap costs $149.95, or its long strap design costs $229.95.
Select Apple Stores will begin taking orders in the U.S., UK, France, Greater China, Italy, Japan, Singapore and South Korea — should you be interested.
Tom Phillips is IGN’s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky @tomphillipseg.bsky.social
