I have been shopping Amazon’s Prime Day sale every year since it first took started back in 2015 and professionally writing about the deals it brings almost as long. Finding the best discounts during a sale as vast as this can be difficult, especially if you’re going in blind. Some of the biggest price cuts are hidden in coupons, promotions, and lightning deals that can shift at the drop of a hat.
That being said, there are a few things you can keep in mind to find the best Prime Day deals available in 2024 without going over budget. With bit of planning ahead and the help of a deal-hunting expert, you can come out of Prime Day feeling like you’ve won something.
1. Set a Spending Budget
Whether you’re doing holiday shopping way early or just looking to buy a few items you’ve been needing this summer, budgeting is perhaps the most important thing you can do ahead of Prime Day. Online retailers like Amazon set up their pages to ensure you spend as much money as possible, and if you aren’t careful, your cart can quickly become a lot fuller than you originally planned. Deciding how much you can realistically spend during Amazon Prime Day is a great way to limit yourself.
Expert Tip: Use Google Sheets or Excel to set a budget and track your spending in real time. This way you can input all your purchases as you make them and know how much money you have left to spend.
2. Make a List of What You Actually Want to Buy
One of the biggest dangers of deals shopping on Prime Day is that Amazon will customize your experience to maximize how many purchases you make in one session. One second you’re browsing the best TV deals and the next second you’re buying a whole pile of discounted socks and an electric toothbrush. This can quickly become really expensive if you aren’t careful, so making a list of things you specifically want to buy on Prime Day ahead of time is a great way to combat this. And if a Prime Day deal doesn’t seem as good as Black Friday pricing, then it’s okay to wait a few more months to make that purchase.
3. Compare Sale Prices and Check Historical Pricing
One of the dangers of shopping Amazon Prime Day sales is that you end up looking only at Amazon. Just because something is currently discounted on Amazon doesn’t mean it isn’t cheaper somewhere else or won’t drop in price later on. You can usually compare prices on products across various retailers with a simple Google search. Most of the major retailers also price match if you can find it cheaper somewhere else. Even though Walmart and Target have already had their own version of Prime Day wrap up this year, they will often match or lower prices on products to compete with what Amazon is putting on sale during that two day period.
Expert Tip: If the deal is on Amazon specifically, check camelcamelcamel.com. This site tracks Amazon prices and lets you see how low the price has dropped historically.
4. Don’t Hesitate on a Good Lightning Deal
Prime Day can be a fairly competitive time for consumers, especially when it comes to lightning deals. Although there are some deals and sales that stay consistent throughout both days during Prime Day, many of the biggest discounts may only exist until they are fully claimed. If you see a really good deal on something, you should try to snatch it up before it’s gone. Lightning deals can appear on just about every item during Prime Day, but some of the most common ones are on physical media, TVs, phone accessories, and workout equipment.
5. Do Your Own Research
If you have a general idea of what you want to buy on Prime Day but don’t know specifically what brand or product to get, it’s very important to take the time and do your own research. This can be done fairly with a few simple Google searches such as “best TV for gaming” or “best budget gaming laptop“. From there you should be able to narrow down the brands and models that fit your needs best. You should apply this same thinking once you find a decent deal on a product by looking up professional reviews of those products. This will usually give you a better idea of what you’re buying versus relying on Amazon reviews that are built into the shopping experience.
6. Follow a Trusted Source on Social Media
There are many deals that come and go fairly regularly, and unless you plan on keeping tabs on all of the major retailers ongoing, you may end up missing out on some great discounts and lightning deals. It may be overwhelming to keep up, but one way to avoid this is to follow a trusted deals source on the social media platform of your choice. This can help you stay up to date on the latest Prime Day deals without having to constantly dig for them yourself.
Pro Tip: Follow IGN Deals on Twitter and IGN’s Facebook Deals for the latest updates on video game and tech deals happening daily. (You can also follow Wario64 on Twitter for just video game deals).
7. Don’t Forget to Check for Coupons
A fairly common mistake online shoppers can make on Amazon is to miss obvious savings simple because they forgot to check a box before putting something in their cart. Amazon will often have coupons available that make a sale even better, so make sure you check the price details before you make a purchase. There will also sometimes be really good promotions, like Amazon’s current buy 2 get 1 free books sale happening right now that you will miss if you aren’t careful.
8. Follow Safe Shopping Guidelines
What do we mean by “shop safely” exactly? When you’re busy adding things to your wish lists and to your online carts for Prime Day and beyond, you may be eager to quickly check out and move onto the next thing. Before you make your online purchases, here are some safety tips to consider:
Ensure there’s a secure connection in your browser’s URL field, especially if you’re on public and/or free Wi-Fi. (In Chrome, there’s a locked icon for example to the left of the URL 🔒).As always, be cautious of new phishing and spam emails landing in your inbox. Don’t trust any email that looks off to you whatsoever, and avoid clicking any links in emails that appear even somewhat spammy. It’s getting harder to recognize what’s real from what’s a scam, so be careful, especially during popular deals days like Amazon Prime Day.Another piece of advice when online shopping is to ensure your auto-populated passwords and your security settings are up-to-date in whatever browser you use. As a Google user, you can manage your passwords and strengthen your security at Passwords.Google.com, which we’d definitely recommend doing before you get to shopping! You can also consider selecting “Sign in with Apple” or “Sign in with Google” when relevant for creating accounts so you don’t have to create yet another new login. Lastly, there’s always 2-Step Verification, a proven way to protect your Google account when logged in and keep the internet safer from cyberattacks in general.Another autofill-related tip is to try using virtual card number (in Chrome), which allows you to use your autofill payment card information when checking out. Google will allow the option to generate the unique virtual card number which keeps your actual payment card number hidden. This can be especially important when making a transaction on a new site you haven’t visited prior.
Jacob Kienlen is a Senior SEO Strategist and Writer at IGN who has spent a good chunk of his career finding deals on tech and physical media online. He has been professionally working in commerce journalism since 2017 when he first broke into the industry.
