40 Hidden Gems I Found Deep in Amazon’s October Prime Day Sale

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Amazon’s second Prime Day of the year is an overwhelming two days of deals. I’ve combed through hundreds of top-rated products on sale across Amazon and collected the best of what we found for you to browse in one place. Although the discounts in some categories (such as TVs) won’t necessarily be as good as a Black Friday deal, there are definitely plenty of items you may want to pick up sooner rather than later, including Halloween decor, fitness gear, and home tech accessories.

I’ve rounded up everything from the most practical products you need to the just-for-fun items you may not *need* but need to know about. Take a look and see what top deals are jumping out to us right now, and keep in mind that many October Prime Day deals will expire on Wednesday, Oct 9.

Stuff the kids want

There are big discounts on hundreds of toys and games right now, including LEGO deals. Unless you are looking for a specific game or product you know you want to buy already, here are some other puzzles, action figures, board games, and plushies you might have missed. Some of these make great gift ideas for kids or collectors in your life, too. (I always wanted a Barbie Jeep!)

Stuff the adults want

IGN's Deals team has been covering the Prime Day sale nonstop, so we have likely covered all the major book deals (such as LOTR box sets) and gaming deals already on the site. However, what about some of the more hobby-based, everyday items that don't exactly fit in there?

Whether you're into sports and fitness, jigsaw puzzles, trivia games or collecting, there are some surprisingly good deals up for grabs below. Some products make great gift ideas (such as premium candles and fun glassware) while others are useful for you and your fitness journey (like the Bluetooth Boxing Trainer with Gloves). Here are some more hidden gems with your own hobbies and gift ideas in mind:

Stuff you actually might need

A little bit of everything is on sale now, from snacks and drinks to home tech to fitness and beyond. Several trusted brands, like KitchenAid and Dewalt, have products included in Prime Day Big Deals. Whether it’s time to upgrade your tools and tech or finally get things that can make your day-to-day life a little bit easier, these are the more helpful products to get while the sale is still live.

What are the most popular deals today?

For more Prime Day planning before the sale ends tomorrow, be sure to see our recommendations for what to buy on Prime Day for more details.

Lindsey (she/her) is IGN's Director of Audience Development and Commerce. She's been at IGN since 2021 and has a background in SEO, especially in the gaming, entertainment, and tech media spaces. Find her on Twitter at @LindseySalzer.

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